HOW I WORK.
After 6 years in the creative industry, I have dabbled in many areas that I wanted to learn about such as Graphic Design, Video Edition, Production, Art Direction, Content Creation, and many more that I can't even list. I think as professionals it is important to specialise in one area, yes, but also to know the processes that other disciplines carry out so we can know what they're doing, how can we support them and in order to connect every piece of it effectively in a complete work.
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I enjoy dabbling in each process involved in a creative project, because then I can take the best of each and build my own method of creation and find very interesting things.
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I firmly believe that every project has a hundred different ways to achieve its goals, and it is our task as creatives to help each brand reach those goals in the most unexpected and versatile ways possible, always with quality and passion for what we do.
HOW I GOT HERE.
I grew up in the big city of Guadalajara, in a little house with my family. From the time I was able to hold a crayon and doodle, my grandmother (the best painter I know) took me with her to learn about the arts. From the age of 5 to 13 I dabbled in painting, drawing and mixed media. During my adolescence I was the crazy theatre girl and the one who watched films in all my free time.
At the end of my studies I combined everything I learnt about art with my passion for theatre and film, and I came to something that for me encompassed everything: advertising. At the same time I meditated and took the time to discover my place in the world, which led me to live experiences as a student in Canada and Colombia and to travel the world from time to time. In 2023 I decided to take the step to have a professional experience abroad, and that's how I got to work for the biggest advertising company in Malta.
I am currently back home living my own professional experience that allows me to continue learning from time to time and in which I can bring an artistic vision that I love, from anywhere in the world.